Defendable Data & Equine Safety Solutions

Data & Equine

DEFENDABLE

Improving the equine experience,
day after day, race after race.

Safety Solutions

Learn more about our revolutionary product. Call us now!

+1 (888) 688-9630

Safety First, Safety Always

OUR MISSION: Deliver reliable surfaces that meet the highest standards of consistency and are Defendable.

DDESS is cutting edge technology that ensures consistent and uniform racing and training surfaces. We have developed proprietary technology to meet the surface consistency and safety needs of equine tracks. By utilizing our technology, we also provide indisputable evidence and data to defend the track when or if issues arise.

In today’s challenging equine industry market, our DDESS Defender Unit© is laser focused on delivering instant data numerous times daily to keep the surfaces consistent, uniform and defendable.

Our goal is to continue providing high-quality services to our valued customers. We understand the importance of providing compelling data in defense of the surface in the event of public relations issues. Our team provides data and leadership to help guide our clients in this regard. Trust Defendable Data to deliver reliable and accurate track condition data

Our Services

Our Data is Consistent, Accurate and Defendable

Accurate Surface Data

At Defendable Data, we are committed to ensuring that all participants have access to a uniform surface. Our DDESS Defender Unit© technology takes a deep dive below the surface, delineates the base from the cushion in an easy to digest format at thousands of data points, thus pinpointing any potential anomalies long before they become an issue.

Consistent Data

Our technology is another set of eyes, constantly and consistently updating the information the operator can use to maintain their surface. With our consistent record of data, we are confident in our ability to provide evidence that will defend and clear track conditions.

Determining Your Needs

Our initial visit to your track or facility is to gather data, from surface material samples to a deep dive by our DDESS Defender Unit© to get a clear picture of the below the surface, from there our team of experts analyze the material and reviews the captured data to formulate a plan of action in ensuring your base and surfaces are uniform, consistent, and Defendable.

Media & Public Relations

Sal Sinatra and our team have decades of experience in public relations. Sal is a Public Relations expert, and with his leadership, we are confident that you will be better prepared to handle any situation that may arise in the future. Sal’s clear and concise messaging will ensure that the right message is communicated effectively to all stakeholders.

Call us today, we look forward to working with your team!

Defendable Data & Equine Safety Solutions

Uniform and Consistent, day after day, race after race.

We deliver defendable data and solutions to all surfaces including Turf, Dirt, Synthetic, Standardbred and Thoroughbred. Whatever your surface type, size, usage and traffic, our company has the solutions.

Mission Statement:
Our DDESS Defender Unit© delivers reliable surfaces that meet the highest standards of consistency and are Defendable.

Industry Leading Consultants

Data Points Recorded Per Minute

Data Accuracy

Why Choose DDESS

01. Safety

Providing a consistent, uniform surface for equine racing and training. Identify Potential Safety Issues and provide common sense solutions. Best Practices outlined and implemented.

02. Accurate Data

Proprietary technology captures surface & sub-surface data day after day, race after race.

03. Innovation

Our DDESS Defender Unit© is a state-of-the-art proprietary technology developed by our team that solves and addresses current challenges in the equine racing industry.

04. Support

With our consistently recorded and accurate data, we can provide defendable evidence of your track’s surface integrity if an issue arises.

Benefits of our DDESS Defender Unit©

Improved technology delivers accurate surface and sub-surface data numerous times a day.
Instantly identify inconsistencies or anomalies in the racing surface and sub-surface base.
Defend surfaces with the data to prove their worthiness.
Delivers the missing tools to help your team deliver safe and uniform surfaces.
Best practices with detailed maintenance guides with time proven methods to guide your team.
Head off potential problems before they arise.
Repair issues before they become a much bigger problem.
Easy-to-use technology so your staff can accurately read the data.
Collecting surface samples in a uniform manner will greatly improve the quality and reliability of your results DDESS uses independent laboratories to ensure unbiased and accurate analysis.
From Turf to dirt to Synthetic, our experts will help guide you in the right direction.

How it Works

About our Team & Specialists

Full support team for technical support.
Dirt, Tapeta, Standardbred and Turf Specialists onboard.
Regional testing laboratories for material testing and the team to interpret the results.
Our numerous affiliated surface specialists with decades of experience delivering thoughtful and unbiased recommendations and solutions to help guide your team and ensure uniform and safe surfaces.
Experienced Public Relations guidance ensures a clear and decisive message related to the safety measures being taken.
Decades of Executive Management in Racetrack Operations, Racing Offices and well versed in the importance of safety for all.
Your proud partner in delivering safe surfaces and protocols for all.

Meet our Team

Contact Us

The time has come. The industry needed a better way, and it is here. Finally.

“Our technology is another set of eyes, constantly and consistently updating the information so the operator can utilize accurate data to maintain their surface.” – Sal Sinatra, CEO

Our mission is to deliver reliable surfaces that meet the highest standards of consistency and are defendable.

Meet our Team

Sal Sinatra

Chief Executive Owner

Sal Sinatra delivers analytics, management experience, and firsthand knowledge of every aspect of racing and leads Defendable Data and Equine Safety Solutions as our Chief Executive Officer.

Andre Regard

Partner

Andre is the owner of Regard Law Group PLLC based in Lexington, Kentucky. Andre represents clients in personal injury claims, business litigation, business transactions, consumer protection, equine law, estate planning, construction litigation, and dispute resolution throughout the country. Andre also acts as outside general counsel for companies involved in defense procurement, equine industry, restaurant operations, real estate development, mail order, electronic discovery, bourbon production, and gaming.

Meet our Team

Steve Andersen

Founder

Steve Andersen, the founder of DDESS, has a unique perspective on the thoroughbred industry. Not only does he have extensive experience in breeding, owning, and racing these magnificent animals, but he also recognized that the industry needed a better way forward in defending the hard-working Superintendents and industry stakeholders. With this passion and experience, Andersen founded DDESS to provide a more reliable and efficient system for the industry. His dedication to the industry and his love for thoroughbreds has helped shape DDESS into the successful organization it is today.

Learn more about DDESS

Phone

Toll-Free: (888) 688-9630

Facsimile

(859) 208-5282

Email

[email protected]

Press Release: New Company DDESS Launched with Goal of Enhancing Track Safety Using Cutting-Edge Technology
November 30, 2023